Carriage Return in Word for a Mail Merge Field

I have a web application built in Cold Fusion that generates a listing of books for each student in the school. The school wants to generate a mailing through Word for these book lists. The number of books varies for each student. I currently determine the student with the most number of books and then dynamically generate fields for book titles, equalling this total number. I then generate a record for each student where the titles are loaded sequentially in each field until there are no more titles, and then I load a blank character into each subsequant field up to the max number of titles.

This data is then saved a a .txt file to use as my data source for the mail merge. Each field is double quoted and separated by commas.

I then have to create a Word template with the right number of fields to merge into.

What I would like to do is load each title into a list under 1 field name. I then want the field to insert the list into the mail merge document. I want to issue a CR LF after each title. What needs to be a part of the text in the field supplying all of the Titles which causes a carriage return after each title.

I can generate this text from cold fusion as I build the data, if only I new what the appropriate characters should be.